In this case the brand influences a lot if you have it in your own language in other countries it will be difficult for them to identify you for example javieriglesias. or consultoríadejavier. However resource management domain authority and search engine progression are much higher. What domain to use to position abroad these technical aspects in Eric Mercier's International SEO book . THE IMPORTANCE OF HREFLANG TO POSITION IN OTHER COUNTRIES Think Google is dumb. What do I mean As much as it seems like he has eyes everywhere you have to tell him every move you make. If you have decided to internationalize your company and work in a specific country Business Email List you must tell Google. In this way Google in addition to not penalizing you for thinking that you are duplicating content will always show the user the most appropriate page according to the two fundamental variables in any international SEO strategy language and country/region where the user is. Hreflang tags allow you. Improve the user experience to show you the content according to your first preference without redirecting your page randomly. Have an international positioning strategy based on content optimization by region and language. Show products or services only for a specific country in its local currency. Let Google identify the best version of your content for each user according to their search range.