It is only in this form that brands can infiltrate the interstices and micro-moments granted by consumers to create a bond with them. We don't talk about loyalty anymore. The concept is no longer adapted to the uses of Millennials and their relationship to brands. Advertisers can work on their notoriety and publicize their offers more on relational and earned media . To develop their visibility, brands must therefore compose new strategies to be relayed to various communities and appear in the filter bubble of future prospects. 2- How can a brand pierce the filter bubble? If studies have demonstrated the existence of the filtering bubble and its tightness.
There are some open windows if we know how to use the right strategy. A bit like in Star Wars and the Death Star, brands well advised by digital strategy agencies will find fax list the crossing point. Schedule content 365 days a year By multiplying your content to one publication per day, you optimize your chances of breaking the filter bubble. Indeed, the more you produce, the more you optimize your chances of being visible.
Algorithms favor those who produce a lot. If you produce little, you will only appear for the minority who “express” (like, share, comment) follow you. It is also necessary to publish at various times of the day and night, according to your target to be reached and who is just waiting to discover you. Marketing with a spatial dimension, also called 360 degree communication, has therefore given way to marketing with a temporal dimension since the advent of the mobile. This is called 365 days a year communication . It is essential to adopt to pierce the filter bubble.