I describe it as "turning the flywheel and letting the sheep and dogs send their wool up and shear them". In fact, this is an image metaphor. Many "aircraft carriers" in various industries are based on this business model, such as Internet giants Tencent, Ali, Baidu Thailand Phone Number List and 360, with one or several "long sticky and heavy" killers. The application acts as a traffic portal. After inhaling users, it starts to turn the "flywheel" and starts the "hair-cutting journey" with a long-tail pattern of a series of solutions. If we want to get closer to the understanding Thailand Phone Number List of daily life, let's take Wanda as an example to illustrate. After the establishment of Wanda Plaza, its best store locations were reserved for Walmart and Suning.
Walmart brought a huge flow of people buying daily goods, while Suning brought a huge flow of people buying big-ticket items and electronic products. Although they occupy the most prime retail location in Wanda Plaza, Wanda has adopted a three-year Thailand Phone Number List rent-free or very low rent model for them. And it is precisely because of more and more huge traffic, how much do you say other small businesses have to pay to get a place with me? I think it has to be $20,000 anyway. $20,000? That's the cost, starting at an average of 40,000 per month? Don't think it's too expensive, and don't give discounts. You have to think about the Thailand Phone Number List psychology of customers, and then look at our good business situation. Do you want to subsidize the loss of local tyrants? So enter the first round of circular subsidies.
But the story is not over yet. Wanda has gradually established IMAX cinemas, big singer KTV, fitness and amusement facilities, bookstores, foreign language training institutions, restaurants, office buildings and hotels, and built itself into an all-round integrated Thailand Phone Number List plaza. The whole industry chain integrates entertainment, work and life into a whole industry chain, and has formed the ecological effect of circular subsidies in this industry chain, constantly fine-tuning and reforming various business formats, changing people's way of life and Thailand Phone Number List creating unique value. Wanda's approach is no different from the Internet's acquisition of traffic portals, so the so-called use of "Internet thinking" to educate this.