Invest in some high-quality equipment to give yourself the best chance to stand out from the competition and keep people watching your videos. Optimizing right is all well and good, but if your bounce rate is ridiculously high, your efforts will go to waste. Sounds very similar in terms of quality. Here's her advice: Make sure to show your audience real value and answer their questions. This is where benchmarking is crucial. You want your video to be better than other videos. Find your top competitors and analyze different levels of video quality audio, content, lighting, presentation and length. Consider investing in equipment to ensure quality.
This can make the difference between someone noticing your industry email list video and watching it to the end. Difference between high and low bounce rate and browse time. Create Playlists You want your viewers to stay on your channel for a long time and watch a lot of your content. When you create a playlist, you can decide which video to recommend to viewers next. This little trick increases the chances of your visitor viewing multiple videos. The more watch time, the more your channel will be rated, increasing your ranking. Almost all the channels referenced in this article have playlists where you can see their recommended videos to the right of the currently playing video.
Suggested examples are on the right side of the video, with suggestions provided. Playlists increase your chances of being featured. Practical ideas were shared on how to put playlists together: Connect related topics with related topics. This can all be based on search analytics. Try to understand the pain point issues that drive people to search for your video content. Then organize them accordingly. In the end, it all comes back to research. Know what your audience likes, know what your competitors do, and then take advantage of the tools digital marketing has to offer. You'll find that it's often a matter of trial and error, and you'll need to experiment a bit to find what works best for you. Dessert.