How to make a big audio cake is the Czech Republic Cell Phone Numbers List direction that all companies need to work together. From the perspective of market penetration rate, audio is only about 20% now, compared with the market penetration rate of about 80% for video, there is still a big gap, which also means that there is still a long way to go to develop user habits in the audio market. . After the rise of knowledge payment, there are more and more players on the online audio track. However, if we want to Czech Republic Cell Phone Numbers List talk about the maturity of the content pool, user precipitation and business closed loop, we still need to look at the audio platforms represented by Dragonfly FM, Himalaya FM and Lizhi.
If you count the start of Douban FM, the industry has been pulling for 8 years. Survivors must have done something right so that they can re-organize their Czech Republic Cell Phone Numbers List brand positioning and content genes and set off again after getting and answering the sudden emergence. 01 Dragonfly FM, which has been established for 7 years, rarely focused on marketing in the previous audio melee. After receiving RMB 1 billion led by Baidu and Weiying Capital last year, there are indeed more actions at the brand level, such as Gao Xiaosong’s audio live broadcast with microphones, sleep day scene Czech Republic Cell Phone Numbers List marketing and the recent brand renewal. And these actions themselves are inseparable from the culture and temperament of the overall content of the platform. The original slogan of Dragonfly FM is to listen to the voice of the world.
The main body of this sentence Czech Republic Cell Phone Numbers List is actually the platform itself, which continues the concept of Dragonfly FM recording sound. And the latest slogan is "more worlds to listen to", which turns the main body of the action into the user, encourages the user to discover the world in the audio, and emphasizes the user's feelings. In fact, before that, Lizhi had already undergone Czech Republic Cell Phone Numbers List a round of brand upgrades. At the same time that Lizhi FM was renamed Lizhi, the main business of the platform also turned to voice live broadcast. Different from the audio track with head content and copyright, this transformation of Lizhi is a choice for differentiated competition.