It was because it was a very specialized service that was different even from what I was already offering, and so I think the separation helps if you're going to be offering a very specialized service or something very specific. It helps customers understand it better compared to “Oh, Advertising Continue reading below Brent: It also comes down to whether you're an entrepreneur, then you think about the future. It's important to have a passion for what you're in. But at the end of the day, when I look at a business, I start thinking, “what is my goal? What do I want to get from this business? If I want to sell it, one thing I learned is that if you package the business from a brand name and a structure, a business is not just about the product. It's about infrastructure. These are the employees.
It's about the ability for someone fax list to come in, take over, replace you, and succeed. The more you can think of your projects as sole proprietorships and set them up that way, the more you set yourself up for success in being able to walk away from them in the future. Advertising Continue reading below Kelsey: Exactly. That's what I did with Story Shout. I do not write any content. I just talk to the customers, and then everything else, I get someone else to do it because, like you said, I wanted to set things up where I was without intervention. It was a great idea, and I thought it would be a cool business, but I don't necessarily want to do all the work. I want to hire great people to do it for me, so I agree with you on that. Online business concept with a tablet on blue background What does your average day look like?
Do you spend more time on certain businesses than others or does it just depend on what's going on in that month or time of year? Brent: I don't know if my process is necessarily the right one. I'll be quick to say that I'm not necessarily the best biz developer. I'm not necessarily the best operations manager, so I don't spend as much time setting up the proper structure or doing the things that I really should be doing. But for me, I don't treat them respectively as sole proprietorships. I look at what I need to do for them all to succeed. Advertising Continue reading below My to-do list is segmented by business. But when it comes to what I'm going to accomplish for the day, it's really based on what's going to have the most impact for one of them. Kelsey: Yeah.