Girls are born with a love for beauty. In addition to various beauty retouching tools, skin care and makeup are also one of the essential skills for girls in life, and necessary steps before going out on the street. Therefore, under the circumstance that the current beauty information is incomplete, fragmented and messy, how to better meet the Buy email list needs of target users is an issue that needs to be focused on.
Regarding requirements and user scenarios, I can describe it like this:
I don't know much about skin care and makeup, so I opened the Beauty Makeup app and gained this knowledge by watching makeup video tutorials and sharing experiences from big Vs.
I have good skin care and makeup experience and skills. By posting a long post on the Beauty Makeup app, I can share it with other users, and other users can discuss and exchange views and experiences with me through private messages and comments.
I want to buy skin care products and cosmetics, but I don't know which products are more suitable for me. I open the beauty makeup app and use the recommended content of big V and other ordinary users to help myself make consumption decisions.
When I get home from get off work, I open the beauty makeup app in my leisure time, brush it casually to eliminate boredom, and accidentally see the recommendations posted by other users or I like it very much, and then I like and comment on it to support it in this way. Or want to have further communication with users.
The Beauty Makeup app has an event to buy discounted products, so I quickly opened the Beauty Makeup app. After the user commented that the product worked well, I immediately placed an order to buy it.
2. Product Structure Diagram
Beauty makeup has a clear product structure, each module has the function of each module, and is presented in the form of the familiar bottom tab navigation bar, divided into home page, discovery, production, optimization, mine.
The home page mainly displays PGC and UGC content, allowing users to get the content they want, and the home page classifies the content again in the form of a secondary navigation bar to make the content more orderly. It is found that there will be free trial activities, prize activities and dry goods articles produced by the beauty makeup team.